The challenge of allowing the use of social media communications platforms in financial services firms while keeping it safe and compliant has reached a tipping point. It’s no longer possible for compliance to simply say no when marketing and other stakeholders express the need to use these highly effective networking and promotion platforms for the purpose of keeping the business competitive when others are using them effectively in the same market.
The good news is that Comprehensive Archive Platforms can make the use of corporate and even personal social media network platforms both safe and compliant. The key to enabling the BYOD (Bring Your Own Device) movement and making it a success was effective management tools. The same is now true as the focus shifts to enabling the new era of BYOP (Bring Your Own Persona) where the goal is to take advantage of the reach and power of fully developed personal social media networks but also bring the communications content with the compliance perimeter so it is governed and supervised properly alongside all the other content that is subject to regulatory scrutiny.
Attend this breakout session to:
- Hear first-hand from Smarsh customer and co-presenter (Lonny Elfenbein from ONESCO) how they were able to expand their compliance perimeter beyond traditional content types to include both corporate and personal social media
- Understand the drivers, challenges and key solution components from Mike Pagani, Chief Evangelist for Smarsh and published author of many editorial pieces and commentary on the subject of BYOP
- Gain the valuable insights and tips for success when implementing a BYOP initiative within your organization to safely take advantage of social media usage and stay compliant in the process
This subject has gained tremendous traction in the market, so this Smarsh and customer co-hosted session is sure to be heavily attended.
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