Social media is fundamentally changing how we communicate with customers across every stage of their buying journey. The customer experience is critical so it’s instrumental for organizations in regulated industries to refocus their efforts to optimize and engage effectively with their customers at every touchpoint in this journey.
Join Amy McIlwain, Global Industry Principal, Financial Services at Hootsuite, as she explores the importance of staying relevant and competitive in financial services in the age of digital, and how enterprises can leverage the power of social media to make an impact on their business, while remaining secure and compliant.
Attend this breakout session to:
- Understand the top challenges facing the finance industry on social and actionable solutions to address them, while remaining compliant and top of mind for your customers.
- Gain a deeper understanding of digital transformation and what it means for regulated industries. Learn best practices for adapting and optimizing your organization for this technological and cultural digital shift to remain competitive.
- Learn proven strategies to bring social to every corner of your business and how Hootsuite’s solutions can easily integrate into your core digital systems.
Use this session to develop a better understanding of an exciting digital transformation happening in the customer buying journey and how your organization can benefit from connecting with them at every stage.